Hudsonville, MI (March 13) – Action Water Sports (AWS) today announced that Continuum Ventures, the investment business of the Doug and Maria DeVos family, is investing in the company as a strategic partner focused on continuing the growth and legacy of AWS. Jerry Brouwer will continue as an owner of AWS and as its president.
“Action Water Sports has experienced exceptional growth as a lifestyle brand, serving a discerning customer base who share a love of adventure and the water,” remarked Brouwer. “As we looked to the future, we were seeking a partner who shares our passion for boating and values – and we couldn’t be more pleased to partner with Continuum Ventures and the Doug and Maria DeVos family in the next chapter of growth for Action Water Sports.”
Action Water Sports was founded in 1990 and has operated as a family-owned business with three dealerships in Michigan – Hudsonville, Traverse City, and Fenton – and one in Polk City, Florida. The company specializes in retailing premium marine brands, including MasterCraft, Cobalt, Barletta, and Crest. In addition, Action delivers a wide range of services, including certified service, parts, detailing, and storage, as well as marine and water sports lifestyle products and apparel, which can be found in-store or online at wakehouse.com. Action Water Sports also operates Action Wake Park, Michigan’s premier full-size cable wakeboard facility.
As president of AWS, Brouwer will continue to lead the overall business and its Hudsonville location. Gregg Rising (Fenton), Jerry Timmer (Traverse City), and Phil Miklo (Polk City) will continue to serve as the general managers of their respective dealership locations.
“The investment in Action Water Sports is a significant step forward in our strategy to build a strong and diversified marine business that offers premium boat brands, services, and amenities that serve boaters and water enthusiasts,” remarked Mike Cazer, Chief Executive Officer of Continuum Ventures. “Jerry and his team have built an exceptional business – and we come into this partnership as family-owned businesses with shared values, a love for boating, and the desire to deliver exceptional experiences for AWS’s customers.”
Investing in Action Water Sports strengthens and accelerates Continuum Ventures’ presence in the marine sector as part of its long-term vision to be a leading premium boat dealer and marina operator.
About Continuum Ventures
Continuum was founded by and operates as an investment company for the Doug and Maria DeVos family. Continuum passionately believes that empowered people can and will succeed when given an opportunity. Continuum fulfills this purpose through philanthropic and civic engagement and investing in businesses across various industries that seek to make a difference. Continuum Ventures operates a $200 million marine business with more than 300 employees and 12 locations as a majority investor in Walstrom Marine, Algonac Harbour Club, Grand Bay Marine, Action Water Sports, and Quantum Sails. Continuum Ventures’ family of marine operators represents premium brands that include Mastercraft, Cobalt, Barletta, Sea Ray, Tiara Yachts, Pursuit, Chris Craft, Regal, Crest, and Lund.
About Action Water Sports
Action Water Sports is a premier MasterCraft, Cobalt, Barletta, and Crest dealer who has been bringing families together on the water for over 30 years. With four locations in Michigan and Florida, Action Water Sports strives to set the bar for excellence for service within the local boating community.