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Traverse City

Northern Michigan’s MasterCraft, Barletta, and Cobalt Boat Dealership

Welcome to Action Water Sports of Traverse City, the premier boat dealership in Northern Michigan. Our one-stop-shop is capable of servicing all your boating needs from Manistee all the way up to Mackinaw. At AWS of Traverse City, you’ll find a premium line-up of Barletta, Cobalt, and MasterCraft boats. Plus, dock & lift sales will keep your lakefront looking beautiful, and our elite service department will make sure your boat is running at its best. Need some gear for a little excitement behind the boat? Checkout our fully stocked pro shop, carrying everything from waterskis, wakeboards and wakesurfers to SUP’s, life jackets and boardshorts. If it involves boating, you can count on Action to handle it all.

Contact Info

Action Water Sports of Traverse City
Address: 611 Olesons Commerce Dr Traverse City, MI 49685
Phone: (231) 943-3434


Monday – Friday: 9am – 6pm
Saturday: 9am – 2pm
Sunday: Closed

Get Connected

Virtual Tour

Sales Team

Jerry Timmer

General Manager

Jim Stanley

Sales Consultant

Dave Silverstein

Sales Consultant

Brett Dense

Finance and Sales Team Leader

Simon Gysbers

Sales Associate

Service Team

David Cholger

Service Advisor

Jake Smith

Parts Advisor

Bruce Bradfield

Service Coordinator

Proshop Team

Jordan Wolma

Proshop Team Leader

Dock & Lift Team

Josh McMillan

Dock & Lift Consultant