fbpx Skip to main content

November 25 & 26

Black Friday

What to expect

When you step into our fully stocked proshops you will see tons of brand-new gear from your favorite brands, as well as be able to score the best prices of the season. Thinking about trying out something new on the water next year? Now is the best time to grab that fresh board or ski before the ice melts in the spring. Our Holiday Kickoff Sale begins Black Friday, so be sure to visit your local Action Water Sports and come see our showroom full of brand-new boats from your favorite manufacturers.  

Holiday Hours

Friday, November 25 | 12pm - 5pm
Saturday, November 26 | 9am - 2pm


All Action Water Sports locations

Enter to win a FREE wakesurfer

Sign up in-store at any one of our four Action Water Sports locations to win a FREE 2023 Ronix Blunt Nose Skimmer Wakesurf Board! The Blunt Nose Skimmer is a staff favorite here at AWS, and even on a smaller size wake you can feel confident with your tricks thanks to the boards blunt nose shape, which will prevent you from dipping the nose under the water.  

This contest begins Friday, November 25th at noon and goes through Saturday, November 26th until 2pm. See a store associate or contact us for more details.  

Check out the deals

Come check out the all the new 2023 gear from your favorite brands and score the lowest prices before the end of the season. Give the gift of shred to yourself or your favorite water sports enthusiast!

buy one pair, get one pair FREE

Ronix Flyweight Atlantik**
$749.99 $499.99

starting at $10

All water ski gloves
30% OFF

Mission Sentry Fender
get one for $60
get two for $100

Goodr Sunglasses
Buy one pair, get second pair for $10

Senate Alloy Water Ski Package
was $749.99 $499.99

Wake Surfers**
starting at $319.99

Mission Delta Wakesurf Shaper
save $100 $229.99

starting at $129.99

*Selection varies by location **While supplies last ***excludes clearance

Holiday Gift Guide

Need help deciding what to give this season?

Our gear guide was carefully crafted by our staff and is ready to spark some ideas.

Gifts under $50

Adult T-shirts
starting at $22.99

starting at $24.99

Life Jackets
starting at $49.99

Gifts under $100

Wakesurf Ropes
starting at $69.99

Water Ski Bags
starting at $79.99

starting at $69.99

For the Kids

Kids Surfers
starting at $349.99

Kids Wakeboard Packages
starting at $399.99

Kids Water Ski Packages
starting at $449.99

Load up Santa's Sleigh

Pro Model Wakeboards
starting at $429.99

Ronix M50 HOME wakesurfer
starting at $1,199.99

starting at $13,395.99


Central Florida

1251 Holy Cow Rd
Polk City, FL 33868
Phone: (863) 576-2288

Fenton, MI

8051 Old US-23
Fenton, MI 48430
Phone: (810) 629-1342

Hudsonville, MI

4155 32nd Ave
Hudsonville, MI 49426
Phone: (616) 896-3100

Traverse City, MI

611 Oleson’s Commerce Dr
Traverse City, MI 49685
Phone: (231) 943-3434