Founded in 1990, Action Water Sports began in Zeeland, MI (way north of here) with one focus—provide unparalleled customer service to the boating community. Sticking true to this founding principal has turned out to be quite rewarding. After outgrowing our original location, we moved to a larger building in Holland, MI and then once more to our current headquarters, located in Hudsonville, MI. Our growth couldn’t be contained to just West Michigan and eventually we opened our Traverse City location (even further north) in 2003, and Fenton location in 2008, making AWS the largest MasterCraft volume dealer in the nation. With more than 25 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our Action family have not.
So what’s the next step? Why not expand to the mecca of our industry—Central Florida. We plan on providing the same award winning customer service that got us so far in Michigan, along with the unparalleled performance of MasterCraft boats, to a year round watersports community here in Florida. Sounds like a grand idea doesn’t it? So scroll below to stay updated with our journey to the south, and our plans to be your future MasterCraft dealer. In the mean time, get out there and enjoy the water.