POLK CITY, Fla., January 12, 2018 ​- One of MasterCraft’s largest dealers, Action Water Sports, will be opening a new boat dealership in Polk City, bringing a new level of MasterCraftservice and support to the Florida boating community this summer.

“We couldn’t be more excited to have Action Water Sports open a new dealership in this critical market,” said MasterCraft VP of Global Sales and Marketing, Jay Povlin. “We at MasterCraft have a lot of respect for the team at Action Water Sports and are excited to have them supporting our MasterCraft owners in Central Florida.”

The new location was purchased from USA Waterski located off I-4 in Polk City. “We’ve been working with Action Water Sports for just over a year, and we are very excited to see the building and Lake continue to be utilized with our goals of promoting the growth and development of recreational watersports,” said USA Waterski Chairman, Tony Baggiano. “We couldn’t be happier that a current USA Waterski member is purchasing the building and wish them success with the new MasterCraft dealership in the years to come.”

The new dealership will feature:
● MasterCraft Boats
● State-of-the-art proshop and service center
● Lake Grew, which will be used for product demos, events, and ski school

We are also happy to announce a new affiliation with Ski Fluid and Kyle Eade, the current ski school operating at Lake Grew adjacent to the facility. Kyle will continue to offer a world-class coaching experience behind a MasterCraft ProStar in association with Action Water
Sports. “I’m very excited to work with a team that has a passion for waterskiing like Action Water Sports” said Ski Fluid Owner, Kyle Eade. “This new dealership will be great for watersports enthusiasts and will take my student’s experience to a whole new level.”

About Action Water Sports
Action Water Sports is a premier MasterCraft Boat Company dealer who has been bringing families together on the water for over 25 years. They are a major contributor to the watersports community hosting many grassroots events as well as pro waterski and wakeboard events over
the last few years. For more information, visit

About MasterCraft Boat Company
MasterCraft is a world-renowned innovator, designer, manufacturer and marketer of premium performance sport boats. Founded in 1968, the company has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the
original MasterCraft made its debut the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wakesurf and luxury performance powerboats. For more information, visit

About USA Waterski
USA Water Ski is affiliated with the International Waterski & Wakeboard Federation (world governing body) and is recognized by the United States Olympic Committee and Pan-American Sports Organization as the national governing body of organized water skiing and wakeboarding in the United States. With more than 14,000 members, USA Water Ski is the largest water ski federation in the world. For more information, visit

About Ski Fluid
Ski Fluid is an internationally recognized ski school located at Action Water Sports in Central Florida. Led by head instructor Kyle Eade, Ski Fluid offers over 25 years of coaching experience, with a relaxed, fun learning environment. You can expect first class waterskiing facilities and one-on-one instruction custom tailored to your needs. For more information, visit



Growing up on the lakes of Brooklyn, MI, water sports have always, and will continue to, run through my blood.