The new facility will expand access to premium boat brands, expert sales support, dock and lift sales, and award-winning service in Southeast Michigan
[WATERFORD, MI, February 4, 2026] – Action Water Sports, a premier boat dealership serving Michigan and Florida, is excited to announce its newest expansion opening this spring in Waterford, Michigan.
Located in the heart of Oakland County, the Waterford dealership, at 3273 W Huron St, Waterford Township, MI 48328, will bring Action Water Sports’ trusted customer experience even closer to the lakes and communities the company already serves. The facility will offer convenient access to premium boat brands—including MasterCraft, Barletta Pontoons, and Tidewater Boats—alongside a curated pro shop, dock and lift sales, and Action Water Sports’ award-winning service.
“Our goal has always been to make boating easier and more enjoyable for our customers,” said Jerry Brouwer, President of Action Water Sports. “Many of our customers already live and boat in this area, and opening a Waterford location makes working with us more convenient than ever. Whether it’s sales, service, or on-water support, our team is committed to taking care of families and helping them enjoy their time on the water for years to come.”
As Action Water Sports expands deeper into Southeast Michigan, manufacturer partners are pleased to see the dealership strengthen its presence in this important region.
“We’re excited to see Action Water Sports expand into Oakland County,” said Matt Thompson, Vice President of Sales at Barletta Pontoons. “Their dedication to customer care and delivering unforgettable on-water experiences is second to none. Boaters throughout Southeast Michigan will benefit from having Action Water Sports’ expertise and commitment available right in their community.”
“MasterCraft is proud to support Action Water Sports as they expand into Waterford,” said Greg Miller, Vice President of Sales at MasterCraft Boat Company. “Their dedication to delivering premium experiences on and off the water mirrors our own commitment to innovation and performance. This new location will give even more boaters access to exceptional products, expertise, and service—something Action Water Sports consistently delivers across all their dealerships.”
The upcoming Waterford location will offer:
- Access to premium boats from MasterCraft, Barletta Pontoons, and Tidewater Boats
- Dock and boat lift sales to support the full lakefront lifestyle
- A well-stocked pro shop with gear and accessories from leading water sports brands
- A dedicated team offering personalized support and long-term ownership guidance
With established Michigan locations in Hudsonville, Fenton, and Traverse City—and a new Waterford location opening soon—Action Water Sports continues its mission to make boating easier, more enjoyable, and more accessible for families across the region.
To learn more about this new location or explore current inventory, visit actionwater.com.
About Action Water Sports
Action Water Sports is a premier dealer for MasterCraft, Cobalt Boats, Tidewater Boats, and Barletta Pontoons, proudly bringing families together on the water since 1990. With multiple locations across Michigan and Florida, Action Water Sports is dedicated to delivering industry-leading service, premium products, and unforgettable on-water experiences. For more information, visit www.actionwater.com.
