Action Water Sports in the Community

At Action Water Sports, bringing families together on the water extends far beyond the shoreline. Since opening our first store in 1990, our mission has always been rooted in the people: the families we serve, the partners we work with, and the communities that have supported us through every season. 

Across Michigan and Florida, each of our locations has found their own way to give back. From sponsoring local school programs and charity golf outings to organizing family events and donating to silent auctions. While the details may differ from town to town, one thing remains the same: our team’s genuine commitment to making a positive impact both on and off the water. 

Here’s a closer look at how each Action Water Sports location pours back into their community. 

Traverse City 

Our Traverse City team believes in serving their community with the same enthusiasm they bring to a day on the lake. Our involvement spans a wide range of causes, from youth education and veterans’ support to helping those who need a safe place to call home. 

We’re proud to support: 

• Safe Harbor of Grand Traverse – providing shelter and resources for neighbors experiencing homelessness. 
• Big Brothers Big Sisters of Northern Michigan Charity Golf Outing – funding mentorship opportunities for local youth. 
• Mid-Michigan Honor Flight Golf Tournament – helping veterans visit war memorials in Washington, D.C. 
• Traverse City West High School Choir – encouraging students to pursue music and performance. 
• TCAPS Robotics Team – promoting STEM education and innovation. 
• Horse North Rescue Silent Auction – supporting animal recovery & welfare through donated auction items. 
• Goodwill of Northern Michigan Silent Auction – contributing to programs that strengthen the local workforce and community. 

From helping veterans travel with pride to fueling students’ creativity, the Traverse City team’s outreach reflects what makes Northern Michigan so special. It’s a place where people look out for one another and work together to make life better for everyone. 

Hudsonville 

Hudsonville is where it all started. As the original Action Water Sports location, this team has spent over three decades building relationships that extend well beyond boating. Whether it’s volunteering, sponsoring local schools, or hosting events, Hudsonville remains the heartbeat of our community involvement. 

Community Involvement & Sponsorships 

• Tour De Mac – a fundraiser for the Boys & Girls Club of Greater Holland. 
• Harmony Homes Golf Outing – helping provide housing for individuals with disabilities. 
• Cody DeBoer Foundation Golf Outing – raising funds to help families and loved ones after losing someone to Cystic Fibrosis. 
• West Catholic Band Boosters – supporting the arts and student performance. 
• Jenison Public Schools Cheer Team – sponsoring local athletic programs. 
• Hand2Hand – supplying weekend meals for children experiencing food insecurity. 
• Newaygo County Compassion Home – assisting a nonprofit that provides compassionate end-of-life care. 
• Chamber of Commerce Sponsorship – promoting collaboration and small-business growth across West Michigan. 

Action Wake Park: Making Waves for a Cause 

Just down the road from the dealership, Action Wake Park carries that same giving spirit onto the water. As Michigan’s first full-size cable park, it’s more than a place for wakeboarding; it’s a place where everyone is welcome. 

The park proudly hosts: 

• Above the Wake: Cable for a Cause – Creating positive experiences on the water for children with autism. 
• At the Lake Michigan – an event created to get people with disabilities out on the water with adaptive water sports 

From cable park waves to classroom fundraisers, the Hudsonville crew proves that community connection is the core of who we are. 

Fenton 

In Fenton, community involvement is full of energy, connection, and tradition. Whether it’s a local parade, charity 5K, or lakeside festival, the Fenton team is always there to lend a hand, sponsor an event, or cheer from the sidelines. 

Community Sponsorships 

• Taste of Fenton – celebrating local businesses and flavors alongside the Fenton Chamber of Commerce. 
• Nightmare on Oxbow – an event to support Blessing in a Backpack to help donate nonperishable food items to families in need.
• Sleigh Bells & Surfboards – supporting families in need with donations to Toys for Tots.
• Silver Lake Ski Team – supporting local athletes who share our passion for life on the water. 
• Fenton Chamber of Commerce – partnering to support business growth and community events. 
• Lake Shannon Lobster Roast – a long-standing local tradition bringing neighbors together. 
• Dr. Wax Lace Up for Learning 5K – encouraging health, fitness, and education. 
• Lobdell & Bennett Lake Labor Day Parade & Fireworks – helping make this beloved community celebration happen each year. 
• Fenton Robotics Team – fueling student innovation in engineering and design. 
• Kiwanis Club of Fenton – supporting youth leadership and community service projects. 

Charitable Donations 

The Fenton crew also donates equipment, gear, and experiences to local fundraisers and causes such as: 

• St. John’s Applefest – iSUP donation. 
• Boats4Vets – patriotic gift basket supporting veterans. 
• Clara’s Hope – stand-up paddleboard donation to benefit local families. 
• Fenton Band Boosters – water mat donation. 
• Michael LeLand Shaver Foundation – cooler backpack for fundraising raffles. 
• Lobdell & Bennett Lake Association – iSUP donation. 
• Victory Honda AAA Hockey – Stars & Stripes float set for team fundraising. 

From parades to silent auctions, the Fenton team makes a splash in every corner of their community by always keeping fun, family, and connection at the forefront. 

Florida 

Our Florida location may be the newest addition to the Action Water Sports family, but their dedication to community is already proving. The team has quickly built meaningful partnerships that align with our mission of empowering others through shared experiences. 

They proudly support: 

• Angels Among Us Fundraiser – donating pro-shop items for a silent auction benefiting Girls Inc., an organization that inspires girls K–12 to be strong, smart, and bold. 
• Winter Haven Cypress Gardens Water Ski Team Golf Tournament – sponsoring a local event that celebrates Florida’s rich water-skiing heritage and supports youth athletics. 

Even in a state known for endless sunshine, the Florida team continues to bring warmth through generosity, partnerships, and a genuine love for the people they serve. 

Bringing It All Together 

No matter the zip code, one thing unites every Action Water Sports location: a deep commitment to people. Whether it’s sponsoring a robotics team in Traverse City, providing weekend meals in Hudsonville, hosting adaptive wakeboarding events, or cheering at parades in Fenton, our teams understand that true success comes from giving back. 

These partnerships aren’t about publicity or recognition; they’re about community. They’re about creating moments that matter, supporting causes that make a difference, and staying anchored in the values that have guided us since 1990. 

At Action Water Sports, we believe the water has a way of bringing people together. And when we give our time, energy, and heart to the communities around us, we’re reminded why we do what we do: to connect people, create memories, and make waves that matter.