• Fenton: 810.629.1342 | Hudsonville: 616.896.3100 | Traverse City: 231.943.3434 | Central Florida: 863.576.2288

As Midwest Manager for both “MotorBoating” magazine and “Yachting” magazine, I have the opportunity to tour many factories, and visit with many dealers. As a longtime customer, I have the perspective of both buying a brand new MasterCraft from AWS and also having previous MasterCrafts serviced here. I can emphatically say I have been astounded at the first class service I have recieved at every juncture over the years and I have never been let down. Nobody but AWS touches my two MasterCrafts!


Saturday’s experience was, frankly, flawless. We could not be happier with the experience nor the end product. CJ was outstanding. I must tell you that I have been consistently impressed by the professionalism of the young people Action has on the team. Very impressive!


I called Chris at 5:00 p.m. on Sunday of Labor Day weekend from the boat. He drove from Grand Haven to meet me at the Hudsonville store @ 7:00. He took the parts off a showroom boat to fix mine. We were able to keep our boating plans on Labor Day and ten Calvin College students had a great day on the boat, thanks to Action Water Sports’ dedicated team. Keep up the fantastic work!


Thanks Mark – we appreciate all your support and guidance with the boat. As you could expect – we’ve had a great time on the lake. Both kids have been wakeboarding and wake surfing and enjoying time on the boat (even with their parents). I am thoroughly impressed with the team at Action and look forward to a long relationship with your team.


From the moment we walked through the door, we noticed a difference at Action Water Sports. We were greeted with kindness, given space to shop around, and had our questions answered in detail. The complicated and sometimes overwhelming process of making a good decision on a new boat was made simple… even enjoyable! We were welcomed back numerous times and invited to events. Our two young boys loved looking at all the boats and watching the winch wars. By the time our deal was closed, it was like we were one of the family at Action. Many employees now recognize us and our children, greeting us with names and smiles when we enter.

We feel honored to live on a lake here in Michigan. We realize we are a part of a movement of people who live for the water, respect the privilege, and enjoy the freedom a day on the water provides. Greg, Mary, Troy, Lindsey, Bruce, Aaron, Mark, and the rest of the Action team always treat us really well. Their actions show us that they share our passion for water. We can see it in their eyes and hear it in their personal stories.

We are now on our second boat from Action and are lifelong customers! Thank you Action Water Sports! Can our boys work for you when they get older?


I want to thank your team for going the extra mile in shifting schedules around to get our boat fixed so quickly. As you know, we had family coming to visit last night, including a special needs child who had never been on a boat ride before. Providing her the opportunity to experience boating was a rewarding experience for us, made possible by Action’s responsiveness.


We have purchased quite a number of Master Crafts from Action Water Sports over the decades. We continue to go back!!…WHY?…The products are great but “team” is what makes the biggest difference. They always do everything they can to exceed our expectations in and out of the water – year round. We also appreciate the large collection of “toys” that we can use with our boats!! Life is meant to be enjoyed and the Action Team helps us have fun.