• Fenton: 810.629.1342 | Hudsonville: 616.896.3100 | Traverse City: 231.943.3434 | Central Florida: 863.576.2288


Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—provide unparalleled customer service to the boating community. Staying true to this founding principal turned quite rewarding. After outgrowing the Zeeland location, Action moved to a larger building in Holland and then once more to our current location in Hudsonville in 2002. Our growth couldn’t be contained to just West Michigan and eventually we opened our Traverse City location in 2003, and Fenton location in 2008, making AWS the largest MasterCraft volume dealer in the nation. With more than 25 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers will always be our bedrock.


What does the future hold for Action Water Sports? For starters, many, many more memories will be made with our passionate team and outstanding customers. But we believe that’s just the tip of the iceberg. As our brand continues to grow, we will reinvest our efforts into finding even better ways to serve our customers. From community efforts like Action Wake Park, to optimistic dreams of expanding our brand throughout the country. So long as we stay true to our founding principals of providing unparalleled customer service, the future looks bright for Action Water Sports.


Everything that happens at Action is a result of you, our world-class customers.


Each one of our team members shares the same core values we hold so dearly; deliver unparalleled customer service to you and your family.