We strive to innovate and serve our customers at a higher level continuously. To do that, we recently completed our Hudsonville store expansion and couldn’t be more excited for you all to see it! See the 20,000 square foot edition Jun 1-3 for the annual Anniversary Sale (details here). In the meantime, stop by your local Action Water Sports to learn more about what’s next.



Jathan Koetje has been an avid water sports nut since he first strapped on a pair of skis as a kid. He skied for Grand Valley State University which only fueled his passion more. He believes boating brings an incomparable amount of joy and is his, "bucket one".

We’d love to hear from you!